Tuesday, January 26, 2021

Typography and Labeling of the San Francisco Bay Area

For this week's exercise, we were tasked with labeling various features in the San Francisco Bay area. Below is the map I created:

I chose Sitka font for this project because I felt like a serif font helped me read smaller type. For each respective category, I changed the font size from large to small depending on the relative size of the object being labeled within each category.  For example, when labeling the water features, I used the largest font on the Pacific Ocean, the next largest for the San Francisco Bay, and so on.  I used this same philosophy when naming all of the general features with the largest being San Francisco, Marin Peninsula, and so on.  I created a visual hierarchy by separating each category of feature by at least 2 font sizes with the water and general features. 

I used 8-point font on all parks and topographic names and 10-point font size for the Golden Gate Bridge.  I placed most every label on top of the respective feature and used halos or shadows with different colors to represent the various categories.  This helped each font stand out amongst a busy background. I used a white halo for the general category, a green halo for parks, and a yellow shadow for the geographic features.  I did not use a halo for the water features or the Golden Gate Bridge. I did use Italic font for the water features, however. I also used a callout for Lake Merced and the Golden Gate Bridge.

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